Cecilia's Career Portfolio
Company A
A world’s leading software and IT services company
Challenges
Overcame rigid internal vertical silos and sales team failed to cross-bridge solutions or reach the right decision makers for core-policy administration systems.
Approaches
Strategic Thinking
• The average time for CORE replacement is approx. 15 years. A proactive Trojan Horse Go-To-Market (GTM) strategy was introduced.
• Authored a thought-leadership insight white paper focused on operational efficiency. Designed as a multi-channel entry point to bypass lower-level gatekeepers & engage C-levels directly. This opened the door to 3 high-value client meetings.
• Unlocked opportunities far beyond policy administration and generated 7 potential leads across diverse products, including workflow improvement, content management, and automated data capture.
Leadership
• Led as a Subject Matter Expert (SME) to provide guidance, industry standards & practices, recommendations, and coverage of industrial trends.
• Worked closely with product teams and informed them of the latest innovations and industrial trends & located partnerships.
Technical Expertise
• Pre-sales for APAC & responded to RFI/RFP & compiled client-specific presentation decks.
• Collected business and system requirements & liaised as a Project Manager (PM) for a local project.
Skills
Business requirements gathering, Problem solving, Go-To-Market (GTM), Creative skills, PMO, SDLC, Communications, Teamwork, Creating presentation decks, Presentation skills, Consulting, Research, CRM, Local marketing events involvement, Thought leadership, White papers and consultative selling